Running a business in Kansas City involves more than just offering great products or services—it also means ensuring your company complies with state and federal consumer protection laws. Claims of unfair or deceptive practices can result in serious legal and financial consequences, including lawsuits, penalties, and damage to your reputation.

At The Law Offices of Lance Loewenstein, P.C., we help local businesses navigate these complex legal waters and develop strategies to minimize risk. Here are key steps your business can take to avoid unfair and deceptive practices claims.

Understand What Constitutes an Unfair or Deceptive Practice

Under the Federal Trade Commission Act and Missouri's Merchandising Practices Act, unfair or deceptive practices include actions that mislead or harm consumers. Common examples include:

• False advertising
• Misrepresenting the quality or benefits of a product or service
• Omitting key terms in contracts or promotions
• Bait-and-switch marketing tactics
• Charging hidden fees

Understanding these definitions is crucial for implementing effective compliance strategies.

Make Transparency a Core Business Principle

One of the most effective ways to avoid legal issues is to be honest and upfront with customers. Clear disclosures about pricing, return policies, warranty terms, and service limitations help set proper expectations. Avoid vague or exaggerated claims in your marketing materials—if it sounds too good to be true, it might also sound deceptive to a court.

Train Your Staff Thoroughly

Employees are often the face of your business. Ensuring they understand and follow lawful sales and service practices is essential. Regular training on compliance with consumer protection laws and internal policies helps reduce the risk of violations.

Monitor and Review Advertising and Marketing

All promotional materials, from website content to print ads and social media posts, should be reviewed for accuracy and compliance. Misleading headlines, fine-print disclaimers, or exaggerated results can lead to complaints and regulatory scrutiny.

Keep Documentation and Contracts Clear and Consistent

Written contracts should use plain language and clearly outline the terms and conditions. If you use electronic agreements or online sign-ups, ensure customers can access and understand the full terms before agreeing.

Address Complaints Promptly and Professionally

Consumer complaints, whether made directly or through platforms like the Better Business Bureau or social media, should never be ignored. A prompt, polite, and solution-focused response can often de-escalate a situation and avoid formal legal claims.

Work with Legal Counsel to Stay Proactive

Having a knowledgeable attorney review your practices and policies can help identify potential problems before they escalate. At The Law Offices of Lance Loewenstein, P.C., we assist Kansas City businesses with compliance audits, legal guidance, and defense against unfair business practice claims.